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FAQ – Penny's Food Studio

How much Penny’s should I feed my pet?

Healthy adult dogs and cats should be eating about 3% equivalent of their body weight of fresh food daily. Toy breeds (like miniature poodles or miniature pinchers) may need 4% or 5% while giant breeds may need only 2%.   Puppies and kittens start out at 10% of their body weight in 3 or 4 small feedings per day and gradually adjust to the adult requirement. Because Penny’s is fresh made with naturally high water content, you may find your pet needs to eat more of it than their old dry food.

What if after thawing my pet’s food, I forget to serve it immediately, or my dog doesn’t eat it right away?

A few hours sitting out shouldn’t be a problem. But food that is left out overnight or for extended periods of time should probably be discarded.

How is Penny’s delivered to me?

Penny’s subscriptions are delivered by cold chain, we and package our products securely to ensure you receive your products frozen and fresh. We consult with you to determine the most convenient delivery schedule, usually dropping once or a couple of times per month.

For longer distance deliveries we use Shun Feng – a leading logistics company in China – who generally get the products to you in 24 hours.


Why Fresh? My family seems healthy enough on their “traditional” food.

Fresh is simply better, whether you are a human, dog, cat, or Koi. Try a fresh diet for your furry family members and see the results in their shinier, healthier coat, clear bright eyes, and increased energy unfold in front of you. The long-term health benefits of diet can only be proven over many years. This is also true, sadly, about the deleterious effects of typical commercial pet foods.

Can I mix Penny’s with dry kibble or canned food?

This depends on the strength of your pets’ GI system. We do not recommend it. If you are trying to meet a specific budget and feel you need to blend Penny’s down, we advise to do that with healthy, natural foods rather than with commercial pet foods.

Doesn’t crunchy dry food actually help to clean my pets’ teeth?

No. Crunchy commercial dog food doesn’t help clean your pets’ teeth any more than crunchy sunflower seeds help to clean your own teeth. The best way to maintain your family’s dental health is to brush their teeth at least once a week, go for professionally cleaning by your vet once or twice annually, feed raw bones regularly, and make teeth cleaning toys easily available.

Is Penny’s food raw? I have heard that raw is best for dogs and cats.

Most of Penny’s foods are cooked. We have one recipe (Niu Beach) that contains raw beef meat, with all the other ingredients being cooked.   There is a healthy debate about raw vs cooked foods and their appropriateness and bioavailability for dogs and cats.

We make decisions about how to prepare our foods based on scientific evidence and the advice of our veterinary consultants. Most research concludes that there are no significant differences in digestibility between raw and cooked diets, whereas there may be some potential hazards in feeding raw for both the furry family member and their human family. We therefore choose to lightly cook most of our food at Penny’s.

What about raw bones? I have heard from different people that cooked, dehydrated, or raw bones are good (or bad) for my dog – what’s the deal?

Fresh, raw bones are the only bones your dog should be consuming. Cooked bones can be dangerous since cooking them makes them more brittle, which can result in sharp, hard pieces that can get stuck or pierce your dog’s throat or digestive tract.

Feed your dog raw bones occasionally to support dental hygiene, as well as offer an important source of calcium.   Most puppies and dogs are naturally apt at consuming bones, but we still advise people to supervise their dogs while consuming bones, ensuring that they are “eating responsibly”.

Once your dog has “finished” with the bone and has left it, it is generally best to discard what is left over.

If your dog develops constipation, cut back on the amount of bones you are feeding.

How long will my pet’s food last in the fridge after I thaw it?

For all of our cooked food recipes, 3 – 4 days is usually ok, while with our raw (Niu Beach) recipe, 2 – 3 days is the recommended maximum.

Are Penny’s foods supplements? Should I add supplements? What about blending my pet’s old food with Penny’s?

Penny’s subscription diets are not supplements, they are created as complete diets that need no further supplementation, except for raw meaty bones in the case of our foods for dogs.

If your dog has special needs, then supplementation may be required. You may also be interested in our custom-made foods [link] for your family members.

We do not recommend blending Penny’s with typical commercial pet foods, since fresh foods and processed foods digest at different rates and may cause your pet’s digestive system to become “upset”. However, some of our customers do blend our food with commercial food without any trouble.

My pet is gaining weight since switching to Penny’s fresh food. What should I do?

Our “3% guideline” is not a hard rule. Like people, different dogs and cats have different metabolisms. Tinker with the amount of food you feed, if necessary. Also remember that Penny’s diets are only part of a healthy lifestyle – you still need to offer your dog or cat ample exercise, mental stimulation, and lots of love.

I see your food is fresh-frozen. Is Penny’s “wet” food?

We do not categorize our food as “wet” food, in order to avoid confusion with typical commercial wet dog food. While our food is, technically-speaking, not dry, we always refer to it as fresh food with a high moisture content.

I thought dogs and cats are carnivores. Why does your food contain vegetables and fruits?

First, dogs are omnivores, not true carnivores. Cats, on the other hand, are obligate carnivores in that they need a meat-source protein majority diet.

Penny’s uses fresh vegetables and fruits, in appropriate amounts, because these ingredients provide excellent sources of antioxidants, omega – 3 fatty acids, thiocyanates and a wide variety of vitamins.

I heard that grains are not good for dogs. Why do you have grains in your food?

This is a common misconception. Raw grains are not good for dogs because they cannot be broken down and digested within a dog’s system. Similarly, most grain byproducts (as opposed to whole grains) cannot be digested by a dog’s system. Penny’s uses only whole grains (usually oats) in our food – these ingredients are intended for the human food chain and are of the highest quality. We fully cook these grains which makes them highly digestible and they deliver essential nutrients such as fiber, iron, B vitamins, zinc, etc.

We do, however, offer grain-free foods for family members that may have sensitivity to them.

Does Penny’s use any preservatives?

No added preservatives at all. The only preservative we use is the freezer.

What do you mean when you say “whole food”?

We mean real, un-processed, bioavailable, and nutrient-rich ingredients in their natural state. All ingredients are sourced from wholesalers that supply top-quality restaurants and hotels. Further, our ingredients standard is that we will only use it if we would happily put it into our own food.

I have seen or heard of other companies similar to Penny’s, also producing “fresh” food for pets. What makes Penny’s different?

Here are the things you should be looking for from a company supplying food for your furry family member:

A) Do they exclusively use ingredients that they would happily feed to their own friends and family? Do they use fresh whole ingredients?

B) Is the food balanced for long term feeding? Is a veterinary expert consulted in the creation of their products? If so, where did the vet train and what are their credentials regarding nutrition?

C) Are their diets truly fresh? Do they use high pressure and/or temperature preservation techniques that negatively affect the nutritional value of the food? Do you receive it chilled or frozen? If not, think twice about the product.

D) Are they transparent about how they produce their food? Make sure you can seeall of the above with your own eyes. The “rules” surrounding pet food production are weak and the stakes way too high to take someone’s word for it… if your pets’ food is being made behind closed doors and they won’t show you where and how it’s made you may want to think again about what you’re serving your family.

E) If a brand’s price is suspiciously low to be reasonable, while declaring they use high quality ingredients, do consider the costs of real food when making your decision.

What foods are dangerous for my dog?

Generally, all of the above list should be avoided by cats, too. The good news is that cats are generally so picky that you needn’t worry about them eating these things.

Additionally, sometimes cats are attracted to the smell and taste of chemicals, in particular antifreeze, which is severely toxic to cats.

Can I make my pets’ own food at home?

Yes, but it’s not that easy. Make sure to research your recipes carefully to ensure proper nutritional balance. Check with your vet, or with us.

Penny’s sometimes conducts workshops on making food for pets. Inquire about our events to see if there are any relevant events coming up in your area.